Last week I attended the VRM West Coast Workshop and one of the many impressive folks I met there was Joe Andrieu of Switchbook. In a recent blog post, Joe describes the The Identity Quartet – the key services that allow user to express their identity in online services. It’s one of the most clear…
I’m not sure I like “4th party” as a description. We spent way too much time at the VRM West Coast Workshop wrangling over the naming of firs, second and third. But when you get past all that, this key idea is really something big: VRM is about enabling the first party. It is also…
This week, Ross Mayfield makes an interesting point about the level of service experience at the Apple Store. It’s a brilliant post and poses some great follow-on questions, but the thing I liked most was this point about support knowledge: But I think Apple gets something more than the value of customer experience. According to…