Tim Cook on Human Rights and Dignity

In November 2013, Auburn University’s College of Human Sciences bestowed the IQLA Lifetime Achievement Award on Tim Cook, the CEO of Apple Computer. His acceptance speech is stunning.

“Never allow the majority to limit the rights of the minority. Never allow people who fear anyone different from themselves to limit others’ human rights or deny others’ human dignity.”

He talks about gay rights, discrimination, human dignity and human rights in a beautiful and passionate way.

Not only does he use an example, close to our heart at Square Pegs, of an autistic boy finding his voice through technology, but he makes this important point about the purpose of great products:

“We design our products so they surprise and delight everyone who uses them. And we never, never ever analyze the return on investment. We do it because it is just and right, and that is what respect for human dignity requires, and it is a part of Apple that I am especially proud of.”

This is the kind of leadership technology companies need. This is why many of us got into technology in the first place — to change lives.

Bravo, Mr. Cook.

API Insanity!

I’m listening to the Google IO Keynote this morning, not really following closely, but I have it running in the background and occasionally pick up some interesting detail.

My impression so far is that it’s an wild array of capabilities, especially around improvements in APIs for developers to tie in to Maps, Google+ and other services. This is going to be fun to check out in detail.

https://developers.google.com/events/io/

Developers and Apple

It looks like Apple have been doing some thinking about the challenges of a growing developer community. In their fashion, they aren’t telling us much, but at least the change to WWDC ticket sales process and promised availability of session videos during the conference were good steps.

Now they have quietly announced a series of Tech Talks starting in the fall.

Enthusiasm for WWDC 2013 has been incredible, with tickets selling out in record time. For those who can’t join us in San Francisco, you can still take advantage of great WWDC content, as we’ll be posting videos of all our sessions during the conference. We’ll also be hitting the road this fall with Tech Talks in a city near you. Hope to see you there.

News and Announcements for Apple Developers

Still not much in the way of detail, but knowing Apple, there’s a whole planned out strategy behind this. I’m guessing we’ll be hearing a lot more about an expanded developer education and outreach program by the time WWDC is over.

Internet Identity Workshop #16

If you are interested in identity, privacy and technology, get your tickets now for the Internet Identity Conference, May 7th to 9th in Mountain View, California. Early bird tickets are available until March 18th.

IIW is one of my favorite conferences. The “<a href=”http://en.wikipedia.org/wiki/Unconference”>unconference” format makes it an active, participatory event and many of the attendees are the people who are actually implementing this stuff. The conversations range from deep technical arguments on code and implementations to philosophical discussions about identity and pseudonymity.

Extra points if you spot me in the video:

Do people need a large, super-powerful computer anymore?

The Mac Pro is an aging platform, but it’s not clear what will replace it. It’s still a beautiful and powerful system (have you ever looked INSIDE one of those things?), but I agree that it’s sure to be replaced soon. But by what?

The clue is in Thunderbolt, the new ultra-fast connection standard Apple has adopted and that Intel is pushing on computer manufacturers. At NAMM, there were several companies showing powerful Thunderbolt peripherals, and many others quietly talking about future capabilities with this new interface.

But I think Thunderbolt will be more than just a replacement for Firewire and USB. It is a flexible and powerful interface, and very fast.

In personal computers and workstations, there are three main classes of connection between subsystems. The main processors have an extremely fast connection to memory. The graphics is connected by a slightly slower connection that is a multi-channel PCIe interface. Internal and external storage and other devices are then connected by the next class of interfaces, such as SATA, eSATA, Firewire, USB and Ethernet.

Without getting into too much detail, Thunderbolt can be described as a small external PCIe connection combined with a Display Port. A computer could have several of these, and the total I/O bandwidth available would be enough to feed most of the data transfer needs of the most demanding user. Audio and video folks are salivating over the possibilities!

Back to the Mac Pro. This is a large system. It’s huge! Multiple drive bays; multiple internal slots for video cards and other expansion. But I contend that with Thunderbolt, this kind of large monolithic system is no longer the right way to configure a top-performing computer.

When you have multiple external interfaces that are very fast, you can build a system that only contains those things that need to be inside, right next to the processor.

Think of a new class of Mac Mini — a small computer built to be a powerhouse of compute power and memory, with multiple external Thunderbolt connections for the expansion required by professionals.  If they can engineer the cooling, a very small computer, maybe only a little bigger than those external drives on my desk, could hold the processors, memory and graphics, and perhaps one system drive (likely an SSD). Everything else would be external, connected by multiple Thunderbolt ports.

What tradeoffs would they have to make to build this? Some pros would cry over the loss of internal slots. Could external slot expansion perform well enough?

Could this concept also be extended to a new Macbook Pro with multiple Thunderbolt ports? I love the idea of a light, fast laptop that transforms into a powerful workstation when connected into a desktop rig of external monitors, storage, and even specialized processing systems (maybe for audio and video).

What Lean Startup Is Not

I feel for Eric Reis. He seems compelled to say, in every talk, right in the beginning, “Lean is not ‘cheap’!”

I’m sure it’s because he gets hit with this constantly. Just yesterday I was reading about Education startups and a well-regarded startup founder and investor was quoted as saying that startups in the Education space need to be “pudgier”

“One of the things I feel strongly about is that everybody
pushes the notion of a lean startup,” said Katzman, who founded
the Princeton Review, online education company 2U (formerly
2tor) and his current startup Noodle Education. “And I’m kind
of in favor, especially in the education space, of a pudgier startup.”
John Katzman, as quoted in GigaOm

Katzman goes on to say some pretty smart things about the complexities of the Education market, but this “pudgier” statement has nothing to do with Lean Startup.

I believe the “good mix of people with deep backgrounds in education and business” Katzman calls for would do well to validate their assumptions and develop their product using the Lean Startup approach. Katzman seems to agree — he goes on to recommend strategies very much in keeping with Lean Startup. The video is worth watching.

Katzman makes a great example because he’s an experienced entrepreneur who actually agrees with the Lean Startup approach, whether he knows it or not. This is a guy who knows his stuff, who knows how important it is to listen closely to customers, who tells great stories of realizing after just a few usability tests that his assumptions were wrong. This is a guy we should be listening to, other than his mischaracterization of Lean Startup.

Make Something That Matters…

to Someone.

Thats the core of the Lean Startup. You start with your customer and the job your product is going to do for them. Does it solve a problem for them? Engage a passion? Develop your ideas about this (your Hypotheses) and test them. Keep at it, learning each time around, until you have a minimal product that is a viable solution for those customers — the Minimum Viable Product, or MVP.

I like the approach taught in the LUXr Bento Series, a set of workshop boxes that teach a user-experience based approach to Lean Startup. It’s methodical and incorporates tools that promote good team dynamics and clear thinking. This method is taught at some of the premier startup incubators and in my workshops. You can also now get the program directly from LUXr

Emotional Connection — Facebook and Instagram

People love photos. They always have. It’s the crappy snapshot of you and your sister at 3 and 5 playing on the new swing set in the backyard that is your favorite. It’s not the technical quality of that photo that makes it special. It’s the emotional connection.  The brilliance of Instagram isn’t just about 30M users taking photos. It’s the emotional connections they are making. Instagram figured out that people like their photos, they like to share them, and they like them to be better photos. So they made it very easy to take a photo, crop it and try a filter or two before sharing it — all from your phone in a few seconds. Instant emotional connection. Purchasing Instagram is a signal that Facebook understands that Instagram has something that they need.

Facebook is a dominant force in the way people connect on the Internet and have made it possible for millions of people to share their thoughts and lives. But Facebook’s position at the top is likely only temporary. Like Microsoft and AOL they will probably be around for many years, but they won’t be the juggernaut that they are now.  Facebook and Google both share this problem — both struggle to “get” emotional connection.

Apple gets emotional connection. They don’t know how to do web-based services, or at least somehow don’t put the care into them that they do into their devices, so they haven’t cracked the “Social Web” nut. But their computers and iOS devices have an amazing emotional connection. 6 years ago, who would have said that they LOVE their cell phone? How many non-nerds would have said that they LOVE their laptop? Who but a nerd would have even used a tablet before Apple invented iPad?

I think Mark Zuckerberg understands all this.  Maybe not — maybe he just saw 30 million users and crazy growth and an engaged community and said “that should be part of Facebook.”  But I think it more likely that he said, “These people really get this emotional connection stuff, and we need more of that.”

Buying a Domain Name

One of the first steps to taking you business online is getting a domain name. Registering a domain name is often a very frustrating gauntlet of up-sell offers and confusing procedures.

For this reason, I recommend Hover.com – domain name registration made easy, with clear purchase options, a sensible control panel, and a great support team that actually answers the phone! As a former technical support guy, I really appreciate that last part.

Check them out:

https://hover.com/75VKuUA8

 

Future Computing

Predicting the future of computing is difficult, and these days possibly the word “computing” itself brings along baggage of its own.

Today’s computers don’t spend a lot of their time computing. What we find useful in them is farther removed from computing in every succeeding generation of these systems.

Think about the implications of Moore’s Law. When computing power increases so quickly, things change. At 10x computing power, everything is faster. At 100x computing power, new things become possible.

It’s hard to imagine the “new things” that 100x computing power makes possible. We’re saddled with our old conceptions of user interfaces, input devices, and of work itself.

Today, there is a lot of argument about touch interface devices, and the future of “real computers”. Real computers are, of course, the ones that we’re used to. They are powerful machines that have keyboards and mice, controlling window and icon based user interfaces in which we do serious work. The touch interface devices are different, and clearly only good for consumption, right?

Or are they? What if these new touch interface devices are capable of more? What if other interfaces are possible? What is it about the keyboard and mouse that so necessary to “serious work”?

A keyboard is a very poor interface device that we’ve learned to use extremely well. The common QWERTY layout of the keys was originally created to prevent jamming of the swinging arms of machines called typewriters. Most of us would have a hard time typing on a mechanical typewriter today. But we are so used to the key layout, that even when a demonstrably better keyboard layouts are invented[cite] that will make us faster and more efficient, very few of us put in the effort to learn to use it. Similarly, the mouse is a pretty poor pointing device — but it’s what we’re used to.

Reimagining even something as simple as text input is very difficult. We tend to jump to flights of fantasy; solutions that sound like something out of 19th century science fiction. If we’re lucky, we’re as prescient as Jules Verne, but having a good concept for the distant future doesn’t always help us get there.

We do know that people who are disinterested in computers and technology take to the iPad immediately — they just “get it”. The touches and gestures are easy to understand, not because they map conceptually to how we manipulate real objects, but because the engineers and designers at Apple have attended so carefully to the responsiveness of the interface and the way objects on the screen move and change. There’s a lot of computing power going into making that all just right, and a lot of brain power that went into the details.

You don’t get to a result like iOS on the iPad by asking people what they want. You get it by re-imagining what they need.