Category: <span>Business</span>

Category: Business

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Importance of “filters” has been over-stated. As my friend John Pederson puts it: Managing your own filter is critical. The other kind of filter that lets things in vs. preventing things from coming in.[From Dean Shareski on attention.] A filter is a screen that keeps things out. My information problem isn’t solved by keeping things…

Favorite Podcasts: This Week in Startups (TWiSt)

My friends all know that I enjoy good PodCasts. My daily commute only is about 8 steps from my bed… maybe a bit more if I detour to the stove to start the tea kettle before starting work. But when I’m visiting clients and or attending events I’m usually going at least 40 minutes (Palo…

Apple Leads in Tech Support

This recent research is shows the difference you can get when focusing on resolving problems: The study found that customers from each company are generally satisfied with hold times, ease of reaching an agent and agent professionalism. In contrast, there was a significant difference in the percentage of customers who reported their problem was solved:…

How to use Twitter in tech support

Twitter is getting another big wave of adoption and many people are asking again what it’s for. How could short broadcasted text messages limited to 140 characters be useful? What utility could it possible have? For tech support organizations I think it’s very useful, in two primary ways: for “eavesdropping” on people who are talking…

Commercial email, or even tweets, aren’t necessarily spam

  Spam in Twitter is becoming a problem. Full 75% of my new followers yesterday were some kind of crass commercial, “I’ll show you how to twitter for money” or “check out my new multi-level marketing scheme.” But some folks are using twitter for their business in some useful and interesting way. The latest I’ve learned…

Managing ROI for Community Managers | TheLetterTwo.com

My friend Ken wrote a nice piece a couple days ago about ROI and the role of the community manager. In particular, I liked this observation: … The community is not a structured presence. You cannot simply pen in the community as they’re a wild herd of virtual voices. The skill of the community manager…