Commercial email, or even tweets, aren’t necessarily spam

  Spam in Twitter is becoming a problem. Full 75% of my new followers yesterday were some kind of crass commercial, “I’ll show you how to twitter for money” or “check out my new multi-level marketing scheme.”

But some folks are using twitter for their business in some useful and interesting way. The latest I’ve learned about is a bunch of food twitters, including @chezspencergo, just profiled on

Laurent Katgely of Chez Spencer (82 14th St., San Francisco) is taking his escargot on the road. Jumping into the fray of the street food craze, he’s turning a former taco truck into a mobile kitchen to serve his French fare at a few San Francisco locations.

“I’ve been wanting to do this for years. I love taco trucks and always thought, ‘There’s only Mexican food. Why not French?’ ” says Katgely.

[From Chez Spencer chef takes French food to the streets]

Laurent twitters about new dishes on his menu, and about where and when his escargot truck is serving. The way he uses twitter, it’s a useful service to those who follow him. If you like this sort of thing, there’s also @cremebruleecart, although he seems to be out of town for a little while.

Twitter, or any other new tool that seems interesting, has to be put in the context of your customers. What do they want? What will be of value to them? Have you seen a particularly well executed commercial twitter account? I’d love to hear about them!

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