Media disruption – it’s all about the audience

Another Must-read from Om Malik:

For the media industry  (which is video, music and print), there has been one more, and perhaps the farthest-reaching, failure: the inability of the folks to grok that today’s audience is not tomorrow’s audience. It goes without saying there’s a whole generation of folk that has either grown up, or are growing up, on the Internet. Their consumption and online behavior is going to be predicated on a distribution medium whose basic premise is abundance. They will find, curate and consume on their own terms, on their own choice of screens and on their own time.

Generation D, where D is for disruption, is adapted to route around the old models: old models controlled by old men. My friend Pip Coburn believes that “routing around these old models” offers new opportunities. There’s a reason why IAC is, and will always remain, a reflection in a dirty pond –- a collection of properties that is unable to understand the new Internet people. If they don’t, someone else will, and they will become the next Ev Williams or Mark Zuckerberg.

Excerpt from: There is No New Media: It’s All New Consumption: Tech News «

 

We can think of this as “skate to where the audience will be.”

🙂

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